Norman Bates is the only son of Jazz legend William John Bates, who closely worked with Duke Ellington and Charles Mingus. Just like his father, Norman was a talented musician, playing both the saxophone and the drums. But after his father passed away, Norman promised himself never to play music again. Just like that.

After completing his degree in architecture and fine arts, Norman forced himself to reinvent his creativity, leading to his main occupation today: creating films, even worse: commercial films. While this may seem a strange choice, success was not long in coming. Norman’s films were appreciated by the general public, resulting in various awards around the world. Not that he really cares about them, but Norman likes to collect, just for the heck of it. He also collects Sovjet Russian miniature robots, old Scottisch Whiskey bottles and damaged nodes of woman bags.

Norman Bates has an obsessive eye for detail and a borderline-neurotic commitment to everything that comes his way. He developed a personal style that mixes great cinematic power with a very personal sensitivity, resulting in a unique poetic aesthetic that combines stunning imagery with a carefully crafted story background. Bates is working on the border between commercials, music videos and film, but whatever he does, there is always a commitment to humanity. It’s always there, it’s the glue that holds the work together.